IDG Contributor Network: How personalized marketing tactics engage users

From a very young age, we’ve all had to deal with two competing forces. There’s the voice inside that tells us we are the center of the universe and everything revolves around us. Then there’s the external voice — usually from a parent or teacher — that tells us we aren’t the most important thing in the world. While everyone is different, this first voice — along with advancements in technology — has fostered a marketplace where customers demand p