IDG Contributor Network: How much does Alexa really know, and why should you care?

Whether it’s reaching customers through digital signage in a New York subway station, or chatting with them on an Amazon Echo, our sensors-first world is creating new ways for companies to leave their mark. Embarking on “connected” digital initiatives is no less strategic than any omnichannel push of the past, but engaging with consumers through emerging technology raises a few more security concerns than launching an app or personalizing a website.Acquia (where I work) recentl