IDG Contributor Network: How modern firms can capitalize on data assets

Most companies are awash in business and consumer data – but they're struggling to extract full value out of it.  Only 40 percent of C-Suite executives say they're deriving the full economic potential of their data, according to a 2017 McKinsey survey. A recent study from Pricewaterhouse Coopers and Iron Mountain is even more pessimistic. Analysts found that two-thirds of senior business leaders in North America and Europe got either "little tangible benefit from their informati