IDG Contributor Network: How millennials are changing B2B commerce

Millennials are driving major changes in B2B commerce. Empowered by technologies they’ve known for most of their lives, millennial buyers expect first-rate digital experiences, near-effortless self-serve options and access to trusted partners who are invested in their organizations’ success.But just as importantly, millennials are changing the selling side of B2B commerce. As B2B sellers, millennials’ technology habits are accelerating the adoption of digital commerce –