IDG Contributor Network: How location data can transform your business

Not far from the Jet Propulsion Laboratory, The California Institute of Technology, and scores of startups like UberMedia, you can find a typewriter repair shop. The firm has been located in Pasadena, California for more than 100 years. While it might seem out of place in the age of laptops and cloud computing, it has at least one important thing in common with its tech-savvy neighbors -- the right location. The difference, however, is that you probably wouldn’t expect a typewriter repair