IDG Contributor Network: How IT Can Create an Effortless Customer Experience

In a recent short study, we asked our customers and buyers about their priorities when choosing a new business partner. Several said that before signing a contract, they want to know that the relationship will be successful, uncomplicated, and come with clear parameters.  They want to work with businesses who make the partnership easy – not require unnecessary obstacles and complicated processes. They want the experience to be effortless.Now more than ever before, the CIO has the oppo