IDG Contributor Network: How intelligence is transforming B2B commerce

Consumer brands have paved the way in setting digital expectations in the B2B sector. By developing straightforward buyer journeys and streamlined paths to purchase, B2C companies pioneered strategies that put customers in the driver’s seat.We now feel like we are in the second generation of B2C expectations that are once again paving the way for transformation in B2B commerce. This time it involves the use of intelligence. From AI-powered voice assistants like Amazon Alexa to intelligent