IDG Contributor Network: How geospatial analytics can give your business a competitive edge

Remember life before GPS? Having to purchase a paper map and pore over it to figure out how to get from A to B? Not being able to instantly see nearby service stations and coffee shops? It’s hard to imagine how we ever managed to find our way around.
A few years from now, businesses will be asking, “Remember business before geospatial analytics? When we had to pore over Excel charts without real-time location data, and try and glean insight from numbers on a sheet?’’
Bec