IDG Contributor Network: How entrepreneurs use gamification to boost recruitment

Given that half of the adults in the U.S. play video games, it’s no surprise that the idea of using games to recruit people is fairly commonplace. One of the most famous early examples of gamification came to us courtesy of the U.S Army, which used gaming to boost recruiting efforts. It was joined by other organizations such as Marriott and L’Oreal.The US army spend 33 MILION dollars to create a game to Gamify their recruitment by @petejenkins #Gamification #GWC16 #gamfed pic.twitter