IDG Contributor Network: How digital is fueling a more dynamic B2B commerce world

More than a hundred years ago, Sears, Roebuck & Company shook up the retail industry with its innovative catalog system. By mailing catalogs to consumers and shipping products from a centralized warehouse, Sears quickly built a loyal customer base.But Sears didn’t sit on its laurels. The company then executed another industry-changing move by opening the first retail department stores in suburbs across the nation.Today’s B2B industry is experiencing a similar seismic shift. Digit