IDG Contributor Network: How data can help CIOs empower tomorrow’s CMOs through AI

Marketers, over the past decade, have become experts in leveraging emerging technologies to reach new audiences. The ability to utilize modern tools significantly increases ROI, and those tools demand a level of technical expertise. In 2012, Gartner predicted that by 2017 chief marketing officers would be more immersed in technology than chief information officers. That prediction has come true.CMOs are getting bogged down
But we lose something when marketers become technologists. Because they s