IDG Contributor Network: How big data is disrupting the gaming industry

Big data plays a big role in online gaming. Generating $40.6 billion in global revenue last year on mobile devices alone, the electronics art industry is set to boom in the next five years. One of the biggest reasons for the proliferation of online and social gaming is big data. Yes, we’ve been able to collect it for a long time now, but the capabilities of understanding how to use big data for monetization and optimization are just coming to fruition.The big players, like Microsoft, are