IDG Contributor Network: How big data is changing the role of the CMO

In the past, marketing departments and IT departments didn’t necessarily spend a lot of time working side by side.IT decisions were left to be made by the CIO while marketing decisions were left in the hands of the CMO. Today, however, things have changed and those C-level roles have begun to slowly converge together as marketing departments become more focused and heavily invested in technology.According to a recent Gartner study, this year CMO’s influence and total spend on IT will