IDG Contributor Network: How application development and maintenance has become a loss leader

Few providers and their customers have noticed it, but Application Development and Maintenance (ADM) has become the loss leader in IT Services.With everyone scrambling for everything digital, enterprises now are focused on how to buy the next generation of technologies, not how to support the last generation. Maintenance was already low on the totem pole and has become highly automatable, but agile, cloud, ready-to-buy platforms and other advances have eroded the status—and the margins&mda