IDG Contributor Network: Household names bring new tech to consumers with blockchain

Despite their soaring popularity in recent years, cryptocurrencies remain a novelty in the eyes of many consumers. Even as more companies exploit blockchain to build innovative and exciting solutions, the mainstream has remained largely on the sidelines. Nevertheless, blockchain-based companies continue to display their impressive potential, and larger enterprises have taken note. Many are even dipping their toes into the water.The financial industry was one of the first to embrace blockchain a