IDG Contributor Network: Here’s why the market loves the underdog

Scientists call it the “Underdog Effect” and commoners know it as the story of David and Goliath. Human history is replete with stories in which the little guy beats the big bad guy — these feature in literature, arts, religion, film and politics. Underdogs have always been loved, and their achievements seem fantastic in the face of seemingly insurmountable difficulties.The just-concluded Rio Olympics brought forward some fascinating underdog stories. For example, Joseph School