IDG Contributor Network: Here's why mobile app development needs to speed up

The mobile app market is expected to grow 270 percent — from $70 billion in 2015 to $189 billion by 2020, according to market researcher App Annie. With the average American spending up to five hours per day on mobile devices, businesses will need apps if they want to remain relevant. Of those five hours, 50% of user’s time spent is on social, messaging, media and entertainment applications. This growth has been fueled by Communitainment, a term coined by Flurry analytics to describe