IDG Contributor Network: Getting your house in order – foundations first

The consistent level of hype around new technologies and how each one represents the next significant wave of customer engagement usually has one of two effects. Either it promotes a kind of FOMO-inspired panic, resulting in the purchase of lots of shiny new devices with nothing to plug them in to from a data perspective, or it stimulates a resistance to making any kind of investment through fear of ‘backing the wrong horse’, resulting in a growing gap between customer expectations