IDG Contributor Network: Facebook's war on Snap borrows from its Twitter playbook

Imagine if Apple called itself a watch company based on its smartwatch, or if Microsoft called itself a videogame company based on its offering the Xbox. These descriptions might be technically true but lack credibility based on the full nature of their business. So it is with Snap, Inc., which calls itself a camera company. And while it may define “camera” coyly or have grand plans to reshape itself, for now the only “camera” it makes are the novelty Spectacles.Video-rec