IDG Contributor Network: Facebook’s clickbait rule and what it means for marketers

Just a few short weeks ago, Facebook announced their intention of shifting the focus away from clickbait headlines and towards the type of authentic communication that allowed the social networking platform to experience unprecedented growth many years ago. Specifically, Facebook is trying to put an end to those annoying clickbait headlines that drive most users crazy, and deliver relevant posts that they find engaging and informative. As a marketer, it’s important that you pause to consid