IDG Contributor Network: Excellence is not optional

One Monday morning during the most recent season of Game of Thrones, I took a second in the elevator to the office to thumb through my Facebook feed on my phone. After a few updates from friends, I was impressed to see an advertisement for a Game of Thrones T-shirt featuring a picture and quote from Tyrion Lannister; amazingly taken from the episode that had just aired, barely 12 hour before.This kind of rapid product development and commerce would have been unimaginable 10 years ago, but thanks