IDG Contributor Network: Ensuring your customer feedback loops are built to change

The importance of good customer data stewardship was made abundantly clear by the Facebook-Cambridge Analytica scandal earlier this year. And, shepherding data into insights is only going to become a more demanding task with the implementation of General Data Protection Regulation (GDPR) by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection in Europe, and by extension in many countries around the world. But