IDG Contributor Network: Don’t just push data – push an action

When Southwest Airlines tested new screens at Dallas Love Field airport recently, it took some of the stress out of waiting for a flight. We’re used to seeing screens in airport terminals, displaying a sea of information for passengers who look for the drop of data they need, but these new screens in Dallas not only show data, they suggest an action, getting at the core of why passengers are looking at the displays in the first place.The screens visually display such things as how full a