24-05-2018 15:25 via

IDG Contributor Network: Does your startup really need a CMO?

Hiring the right people for your startup is necessary to bring your dream to life. But hiring at the right time is equally important. Do you need a CMO now? Or is that overkill - both budget and skills wise. The answer depends on two things - what stage of the product lifecycle you are in and how much marketing expertise your current team has.  Can you handle it?
Some common reasons startups feel the need to hire a CMO:
To attract your first round of clients/users
To create a buzz around y
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