IDG Contributor Network: Do small businesses need marketing automation to keep up with the competition?

We live in an age of technology that has enabled more entrepreneurship, better business management, and more consumer options than ever before. However, not all businesses have entered the technological arena, refraining from adopting new software for financial, cultural, or even personal reasons; in fact, according to Wasp Barcode, 48 percent of small businesses still aren’t tracking inventory using modern technology.With large businesses able to freely invest in custom technology and hig