IDG Contributor Network: Data and the human factor: are you shackling your best and brightest?

I had the pleasure of hearing one of our customers, an analytics leader at a large pharmaceutical company, present their achievements in the emerging field of Real World Evidence (RWE) last month. In contrast to controlled clinical trials, RWE looks to measure and predict health outcomes and understand underlying factors using data about everyday patients and their environment—i.e., the real world. As you would expect, this is an incredibly challenging task: creating a valid cohort from mi