IDG Contributor Network: Customer satisfaction is your biggest marketing weapon

A company can use all the marketing strategies and meticulously designed campaigns in the world, but those efforts may only go so far as to make people visit the company's online store and maybe make one purchase. Keeping a customer for life is a different proposition altogether. It costs five times as much to acquire a new customer as it does to retain an existing one. While this figure is well researched and acknowledged, still around 44 percent of companies will focus on customer acquisition