IDG Contributor Network: Customer loyalty programs make for a marketer’s secret weapon

If you look around at the leading companies and brands in your industry, you’ll notice that just about every one has some sort of customer loyalty program in place. This isn’t a coincidence. If you want to maximize your marketing efforts, you need to have one as well.The “why” behind customer loyalty programs
If your business has failed to invest in a customer loyalty program up until this point, you need to ask yourself a simple one-word question: why? Virtually every su