IDG Contributor Network: Creative ways 7 startups growth-hacked their way to brand exposure

Tapping into social networks, using content, leveraging influencers, and sometimes requiring a bit of programming, growth hacking is the intersection of data, product and marketing. The practice is one that pairs increasing digital metrics with minimal resources and spending, and it's become a trending practice, particularly for startups. In fact, just last year, a growth-hacking academy opened up in Amsterdam.
Growth hacking requires a lot of creativity. It begins where traditional PR and mark