IDG Contributor Network: Cost reduction and new tech capabilities aren't the goals for a performance breakthrough

There’s a proverb that says old habits die hard. This is certainly true in business, even those that aggressively move forward in their markets. Why do I remind of this proverb? Because most businesses, no matter their size or industry, have been oriented toward reducing costs and/or implementing new technology as their performance goals. These goals are their means of improving competitive posturing and nibbling at market share. This goal orientation hasn’t changed for decades and i