IDG Contributor Network: CMO vs. VP sales: The inevitable battle

I always have a good chuckle when I meet yet another VP of sales & marketing. I love the idea  in principle and startups do need to be cost savvy, but there's a reason why at the first opportunity sales and marketing are split into two roles and essentially, two camps. This may not be a very mature attitude on my part but what can I say,sales and marketing are not powered by the same motives, nor incentivised by the same results. Attempts to fix this are futile.
While all company depart