IDG Contributor Network: CIOs must undertake digital initiatives, even the hard parts

As businesses today face ever-increasingly competitive markets, many react by trying to leverage the new opportunities from digital technologies. In fact, the world is awash in digital technology offerings. But many businesses don’t reap the anticipated ROI of their digital investments. Very few make real changes to a company’s competitive situation, customer experience or employee experience. Why not?It’s because the company forgets to keep value in mind while implementing the