IDG Contributor Network: CIOs can help CMOs leverage data specificity to engage new customers

The internet can be a surreal place. It seems to understand you – who you are, what you are looking for, and especially when you are ready to buy something.Because we spend so much of our lives interacting with it, this ability is not surprising, and we quickly become numb to it. But occasionally the gears behind the scenes take a leap forward and surprise us again.Data specificity Is the new cutting edge of advertising
Today, the frontier of online advertising is using highly specific for