IDG Contributor Network: CEOs must understand why marketers hate rushed jobs -- why and they should too

“Hey Josh, we’ve decided to bring forward the new product launch to hit GrandSuperTechExpo in a couple of months, let’s have a quick run through what needs to get done by then.”
Yet another typical exchange between the CEO and CMO of too many tech companies. It starts with a decision to bring forward a release; marketing makes its case for not launching too early and management overrules. There is a pecking order, a chain of command and usually a relatively good reason t