IDG Contributor Network: Business alignment techniques for successful and sustainable analytics

Our recent article on 5 critical success factors to turn data into insight, written by our Founder and CEO Kelle O’Neal, indicated there should be concern around the not-so-successful outcomes of many analytics and big data projects.In her article, Kelle also covered five capabilities that contribute to the success of analytics-based initiatives.Business alignment – Determine context and value of using informationData understanding – Seek to better understand data assets and ma