IDG Contributor Network: Building businesses for the subscription generation

You must have heard of the service economy — or, at a minimum, heard of paradigms such as "everything as a service." You can argue that the service economy consists of services (well, what else?) provided either as stand-alone or as add-ons to products.Providing services is not new. GE “servicing” the warranty on my air conditioner is anything but new. Me paying for a dry cleaning service is not new. Even hiring a taxi (wait, an Uber) as a service provider, not new.So in the la