IDG Contributor Network: Building a data-driven culture through a business experimentation framework

[This article was co-written by Corbin Chase.]“Given a ten percent chance of a 100 times payoff, you should take that bet every time. But you’re still going to be wrong nine times out of 10.” –Jeff BezosLeading organizations like Amazon, Walmart, Uber, Netflix, Google X, Intuit and Instagram have all vigorously embraced the philosophy that rapid experimentation is the most efficient and effective path to meeting customer needs. In an interview with Metis Strategy’s