IDG Contributor Network: Behold the monster!

Technology presentations usually announce something new: new hardware, new software, new additions to the ecosystem, etc. And anything new can meet with resistance. Significant changes based on the introduction of new technology can be emotionally disruptive in any organization.The audience is more likely to respond with enthusiasm if the changes are framed within a familiar narrative. Presenting a compelling narrative, which an audience can adopt as their own, will lead to broader support for y