IDG Contributor Network: Avoiding a digital Frankenstein

Here’s a real-world story of what happened when a company decided it wanted to create a mobile-friendly website to improve customer engagement. As a CIO, you’ve undoubtedly seen similar instances or even had a similar experience in your organization. There’s an important lesson in this story that will help CIOs tussling for influence within the C-suite.The story starts as a classic build-vs-buy situation. A proactive and creative marketing department engaged a third-party firm