IDG Contributor Network: ATSC 3.0: Broadcast's last addressable stand

The history of TV innovation has largely encompassed more quantity and greater quality. The latter in particular has been a hallmark of the Advanced Television Systems Committee, which brought the U.S. digitally transmitted high-definition broadcast television about a decade ago. It kicked off the analog shutoff and the rapid rise and fall in sales of converter boxes for analog tube TVs.Now the ATSC is back with ATSC 3.0. (ATSC 2.0, like Windows 9, has been relegated into that land of product ve