IDG Contributor Network: Atlassian means business

During last week’s Atlassian Summit, the company rolled out a brand new logo and look. One audience member expressed their disapproval on Twitter: “Jeez! It's about the @Atlassian logo again. Who cares? So self absorbed.”In this case, however, I don’t think it was a mere branding exercise. Atlassian used the rollout of its new logo to signal something much bigger: a repositioning of the company as a communication and collaboration platform for the enterprise.Atlassian&rsq