IDG Contributor Network: Asking 'Why?' will define the Internet of Things 2.0

Paul Metaxos and I recently published an article in Harvard Business Review on the importance of design in creating value in the next phase of the Internet of things (IoT) — IoT 2.0. IoT 2.0 is the natural next step in the technology adoption curve and will bring in a new wave of IoT-facilitated solutions that will demonstrate a higher rate of adoption and return on investment. The IoT can be harder than other technology adoption progressions because of the sheer mass and pervasive nature