IDG Contributor Network: Architecting and delivering optimal customer journeys

Marketers and product managers are getting very good at the elaboration of enticing and optimal customer journeys.  Their organizations use various agile methodologies in the hope of speeding things up and yet most of them struggle in delivering these journeys on time and within budget. Enterprise and business architecture can unravel and prioritize customer journey initiatives early on by identifying and focusing foremost on the problematic and enabling capabilities of their organization