IDG Contributor Network: Apple is betting big on augmented reality

Over the past year, Apple has constantly indicated a serious interest in augmented reality (AR) over virtual reality. In October, CEO Tim Cook told BuzzFeed that AR is “profound” and has a higher potential than virtual reality. This has followed a string of comments praising AR, such as one which said that AR could become an even more important and ubiquitous part of our lives than our mobile devices are today.But according to a Bloomberg report, Apple is making it clear that this is