IDG Contributor Network: Analytics with a strategic edge

The vast majority of analytics efforts are expended on problems that are tactical in nature. That’s not necessarily wrong. Tactics get a bad rap, sometimes, but the truth is that the vast majority of decisions we make in almost any context are tactical. The problem isn’t that too much analytics is weighted toward tactical issues, it’s really that strategic decisions don’t use analytics at all. The biggest, most important decisions in the digital enterprise nearly always l