IDG Contributor Network: Amazon hasn't cracked omnichannel retailing (yet)

As the dominant digital retailer, Amazon has clearly upended the "bricks and mortar" retail industry. It played a significant role in the downfall of Sports Authority and the bankruptcy of Toys R Us, and its influence is at least partly blamed for disappointing performance for scores of others retailers.But despite owning up to 44% of all digital sales, Amazon has made several moves in the area of retailing via physical stores.To read this article in full, please click here