IDG Contributor Network: A rose by any other name

I know it is heady stuff for a self-described IT guy to quote Shakespeare, but I thought it was a nice change from the typical IT cliché of putting lipstick on a pig.Let's say your company is rebranding. It may be a major change including a name change, or it may be a new corporate identity, or it may be a new set of corporate colors. Regardless of the scope of the rebranding effort, it is not just the Chief Marketing Officer's job to rebrand, IT has a role to play.My post on Humpty Dumpt