IDG Contributor Network: A lesson from facebook in developing inspiring goals that drive action

Facebook screenshotSeasoned CEOs and CIOs know that there is a fine line between business goals that drive action and business goals that sit dead in the water. It seems to me, the differences between the two are subtle, but entirely too accessible for companies to ignore.There are three major points you need to hit when creating and, just as importantly, when explaining your company’s goals to your teams.To illustrate these points, I’ll be referring to a recent talk given by Faceboo