IDG Contributor Network: A comprehensive guide to A/B testing

Making decision about what features should go into a product is a difficult task. Often there is a huge difference between what you think the users want and what they actually want. Sometimes the users can be vocal about their needs but more often than not, they just start looking for other alternatives. It is therefore, the service provider’s duty to make their product pull the users towards itself, rather than the users pushing themselves to adopt a product. This involves makin