IDG Contributor Network: 7 prerequisites for sustainable analytics success

IDC forecasts that spending on data and analytics technology and services will grow annually at a rate of 11.7 percent over the coming five years[i]. Why are companies prioritizing their investments in data and analytics over other technologies? Because new data about customers, as well as, data streamed from connected products is promising insights that will transform customer relationships, products and business models. However, a recent Gartner survey cites a tapering of investments[ii]. I be